WASHINGTON (SBG) -- Starting next week, a limited number of Instagram users in the United States will no longer be able to see how many likes a photo on their feed receives.
Adam Mosseri, the social network's CEO, says this is only being done as a test and won't be a permanent change just yet. He tells WIRED that the company, owned by Facebook, is making this move in order to make it a safer place on the Internet.
In the past, Instagram has tested hiding like counts in other countries such as Canada, Australia, New Zealand, Japan, Ireland, Italy, and Brazil.
Facebook, YouTube, and Twitter have also considered removing publicly seen metrics that show others how many people have viewed/liked a post, video or picture.
"The idea is to de-pressurize Instagram, make it less of a competition," Mosseri said. "And give people more space to focus on connecting with people that they love, things that inspire them. But it's really focused on young people. We have to see how it affects how people feel about the platform."
The only person who will be able to see how many likes a picture receives is the user themselves, similar to Instagram Stories' current user experience.
Mosseri made the announcement during an interview at the WIRED25 conference.